Many people believe that email marketing is nothing but spam. Before you dismiss email marketing, take a moment to learn about it. You would be surprised by how much it can accomplish.
From time to time, change up the format of your emails. Try a plain text email if you typically send them in HTML format. When well-written, this could give your consumers an emotional avenue when it comes to your services and products.
Avoid adding someone’s email to your list without their permission. If you have an email list with customers that don’t want to receive emails from you, it can hurt your business. Your email provider or web host might kick you off their service, leaving you without email or a website.
Always get permission before adding someone to your email list. If you do not, people will complain of spam and you may lose customers.
The first commandment of email marketing is to never send unsolicited messages. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
If your email marketing campaign isn’t generating the returns you expected, try pairing your emails with text messages. When coupled together, this is a great way for your readers to get all the information you want them to. Occasional text messages will keep your customers thinking about your business.
Avoid major email promotions around holidays like Thanksgiving and Christmas. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed. There are always going to be exceptions to any rule. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Sending out emails is a quick and easy way to stay in touch with your customers. When communicating through email, keep the message short and to the point. Few people will care to read a lengthy, thousand-word wall of text about a single product or service. If they do want more details, you can give them links to your website where you describe things more thoroughly.
Put many links to your subscription form on your website, but don’t cram it down visitors throats. Let the customers know that you’re not going to sell their information and also tell them how they will get benefits by signing up. Email marketing campaigns are more successful if you get information from the customers.
If you have a new client or prospect, send them a follow-up email. Invite them to shop at your site. You should let people know that you stand behind your product by offering their money back as a guarantee if they are not satisfied.
Now that you’ve read this article, you’ve seen some of the ways you can use email marketing to help your business. If you implement the information from this article, you should see definite improvement in the traffic to your site