Ah, mobile marketing. Mobile devices can also be used in a large number of ways to help someone advertise their business. You are probably lost as to how to start a mobile marketing campaign. Use the tips below to help you begin.
For the most technologically savvy customers, include QR codes on all printed advertisements. This makes it easy for smart phone users to access your site and use your coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
Planning is the the key to success for any new mobile marketing campaign. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.
Write less but say more with the mobile content on your website. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Brevity is the crux of mobile marketing communications.
You are going to use your plan across a multitude of different platforms, so be sure that you can maintain consistency. They should display correctly for mobile platforms like the iPhone, Android and Blackberry operating systems. Simple messages that will work for all these is easier than custom fitting one for each. The KISS principle is in full effect in mobile marketing.
To maximize your campaign’s success, you need to promote your call to action. Utilize sites like Twitter and Facebook, as well as your own store front to promote your mobile marketing plan. This comprehensive approach will allow your marketing to reach the most customers, and provide them the most chances to accept your offer.
Always include some kind of discount, coupon, or promotional code when you use mobile marketing. Upon receiving special offers in a direct message, many potential clients will be willing to give up a little of their time to see what’s available.
Don’t send random messages to your customers. Always make sure that what you’re messaging them about is relevant and important. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
Mobile marketing can be a very complex subject. Each business has unique needs, and no single marketing plan will suit everyone. Your business is unique and so are your marketing needs. Use the tips from this article to start experimenting and find your own marketing success
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